The brand was born in Central Alberta, (Canada) in Parkland County (2017). Growing up in a small rural community and having the ability to explore the outdoors at such a young age is something that has shaped me. Between being a forestry professional, hunter, angler, hiker and all around human being, I wanted to find a brand that can give back to what I hold dearest. Truth be told there is a lot of companies out there that do a ton of good things but there are very few that bridge that gap between between industry and recreation. At Damaged Timber we see ourselves as a brand for all outdoor enthusiasts (its not just a lifestyle). Between recreational and professional users ours visions may differ but one thing we can all agree on is the preservation and growth of our natural areas. Why divide ourselves into different groups with different goals when we clearly all want the same thing. Conservation isn't just what we want, its what we need and at the end of the day someone before us had to struggle just to maintain what we have today.
The name, logo
What better symbol to represent conservation than that of the boreal woodlands caribou. The boreal caribou is a hotly contested issue amongst industry, recreation and environmental groups due to its dwindling numbers. Because of the controversy behind this beloved animal we are forced to question our environmental practices and have real conversations about our footprint. Old growth forests and unsegmented landscapes keep the woodland caribou population healthy and we are in an era where certain challenges need to be met and the management of this species (like many others) needs to be on the forefront of our aspirations for conservation. I want people to look at this logo as a reminder of our “footprint” on the environment and to always question our “best practices” on the landscape.
"Damaged Timber" in this context refers to old growth forests that have escaped disturbances such as fire, disease and harvesting. These old growth forests provide essential habitat and nourishment to many species of flora and fauna. However there does reach a time where that life cycle ends and new growth is needed where the once mature timber shaded the forest floor. Eventually the old growth becomes damaged and starts to fall over and decay, or a fire may come through and succession takes over. The succession of a forest is an important aspect for maintaining overall forest health, it can breathe youth and vitality into the ecology of the area. The forest is similar in aspects to our ideals of conservation, a balance of new ideas and old ideas can contribute to a healthy look on conservation.
As public land users we need to realize the importance of balance. Our goals for conservation must respect the value and uses of all peoples. Our resources have shaped and defined the world we live in today and as time goes by we must meet future challenges with open minds and open conversation. The future of conservation includes everyone and especially our most important resource, our future generations.