What is conservation without awareness? What does conservation mean to you?


Damaged Timber

At Damaged Timber we see ourselves as a brand for all outdoor enthusiasts. Between recreational users and professional users ours visions may differ but one thing we can all agree on is the preservation and growth of our natural areas. Why divide ourselves into different groups with different goals when we clearly all want the same thing. Conservation isn't just what we want, its what we need. At the end of the day someone before us had to struggle just to maintain what we have today.

I think the ability to wander as part of our national birthright. Our public lands keep us strong, they give us vitality, they keep us dreaming about the horizon.
— Steven Rinella, MeatEater


The name, logo and slogan

What better symbol to represent conservation than that of the boreal caribou. Between barren grounds and woodlands, the boreal caribou have long thought to be a strong indicator of environmental health and succession. Old growth forests and unsegmented landscapes keep the woodland caribou population healthy and strong whereas climate and grazing activity heavily impact the barren ground caribou. We are in an era though where certain challenges need to be met and the management of this species (like many others) needs to be on the forefront of our aspirations for conservation .

"Damaged Timber" in this context refers to old growth forests that have escaped disturbances such as fire, disease and harvesting. These old growth forests provide essential habitat and nourishment to many species of flora and fauna. However there does reach a time where that life cycle ends and new growth is needed where the once mature timber shaded the forest floor. Eventually the old growth becomes damaged and starts to fall over and decay, or a fire may come through and succession takes over. The succession of a forest is an important aspect for maintaining overall forest health, it can breathe youth and vitality into the ecology of the forest. The forest is similar in aspects to our ideals of conservation, a balance of new ideas and old ideas can contribute to a healthy look on conservation.

They are like ghosts; they come from nowhere, fill up all the land, then disappear
— Indigenous Chipewyan's from the book "The Land of Feast and Famine"

The slogan "Ghosts of the boreal" has a different meaning for the woodland caribou as it does for the barren ground caribou. For the woodland caribou it refers to the utterly low presence of the species, particularly for the general public. Most people have and will go a life time without seeing them in their natural habitat. For the barren ground caribou this refers to the ability of the caribou to appear out of nowhere, fill up all the land, then disappear. Even with their shear numbers the barren ground caribou have a ghostly way about them.

I recognize the right and duty of this generation to develop and use the natural resources of our land; but I do not recognize the right to waste them, or to rob, by wasteful use, the generations that come after us
— Theodore Roosevelt

As public land users we need to realize the importance of balance. Our goals for conservation must respect the value and uses of all peoples. Our resources have shaped and defined the world we live in today and as time goes by we must meet future challenges with open minds and open conversation. The future of conservation includes everyone and especially our most important resource, our next generation.